Mobile Virtual Network Operator
In Americas, MVNOs are at a nascent stage in their evolution as alternatives to carriers offering "one size fits all" solutions. MVNOs buy network capacity from a network operator to offer its own branded mobile subscriptions and value-added services. MVNO opportunity enables companies to expand sales channels - increase cross-selling and up-selling - to an existing or new customer base and improve brand loyality.According to the industry reports, by 2010 there will be more than 230m mobile subscribers in the United States, generating revenues in excess of $140bn and MVNOs are set to capture 20% or more of it.
In a market dominated by large operators, it is vital for the long term success of MVNOs to:
- generate high ARPUs through the use of mobile data and multimedia applications.
- reduce operational costs, which enables sustainable competitive pricing for target customer segments.
Sacaya MVNO solutions are ideal for meeting the above important MVNO objectives. We work with most Mobile Virtual Network Enabler (MVNE) and other technology partners to provide a reliable low cost solution. Some of our unique products that can help MVNOs differentiate themselves are:
- Multi-card SIM: The Multi-card service enables a single user to have and use a single mobile voice / data number seamlessly over many different devices supported across GSM and GPRS networks. This single public number will be the CLI (Calling Line Identity) in all cases. In addition the user receives a single bill for these multiple devices, and only makes one payment.
Business Case: Technology enabler for multiple phone usages, for example - a sub can have an additional ESPN/Disney fun phone along with his regular work phone. - E-TopUp (E-Charge) offers a convenient mechanism of mobile refill for prepaid subscribers. It allows resellers to sell recharge airtime directly from a mobile handset using SMS or USSD. E-TopUp also opens up alternate distribution channels, viz. banks and credit cards for operators. For subscribers E-TopUp provides easy payment methods viz. banks and credit cards and also allows recharging each other accounts.
Business Case: Technology enabler specifically for Prepaid MVNOs and for MVNOs that want to streamline their distribution chain to reduce OPEX.
